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I can remember a time in history when Target retail stores peddled garments that were hardly even socially acceptable. Nowadays, it seems like major brands have been brought into their stores and it is almost like it has become a respectable destination to buy clothes. If you’re not convinced, perhaps you haven’t been informed that high-end designer jeans label William Rast has just recently been added to the list of brands you might shop at Target.

If you are not in the know, William Rast is a relatively new brand of designer denim, founded in part by pop star Justin Timberlake. These jeans have been spotted on the butts of numerous notable personalities around Tinsel Town. You can bet they’ll be the most pricey denim being sold at any Target store around the United States, but they’re still at Target. Does it blow your mind?

Back when I was a kid, I can recall being bored out of my mind while stuck at Target and begging my mom to purchase me a $6 Casio watch. I can’t say with certainty what other kinds of wrist watches were sold at the time, but I am confident that there were various types all more or less in the same price range. Now, you can see watches for sale there that cost $100 even (if not more).

One more haunting memory was in my adolescence. In order to save some $, my mama would buy me clothes at Target. At a critical time when the majority of my classmates were sporting cool, more expensive, skate type brand labels, I was stuck with random brands like Mossimo and Utility, which were the bread and butter of Target in those days. It was rather life-shattering, to say the least.

Apparently things have changed. In these modern times, shopping for clothing at Target is pretty much the trendiest thing to do. Well I’ll be damned.